Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most dear business asset. There is a misconception that registering a company, purchasing the website names and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical treatments.
Questions often arise on whether to register a brand. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights unit the company trademark for the specific goods and services, both in the offline and Online Trademark status search India environments; affording the business the chance to stop others from using your brand and potentially damaging the reputation of the company.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description for this business’ offerings provides the legal specifics of policy. It is important that the range of merchandise and/or services that enterprise produces is correctly classified into one of the 45 separate categories in existence.
It is important to highlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect vehicles and business conception around australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be typed.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the most of trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval being the exclusive user with the specified trademark for the plethora of goods and services went for under the application.